Business
really is like a football game. Every day you have to show up with your
game face on and be ready to play. However, showing up isn't enough.
You have to get in the red zone and then be effective once you are there.
How often is your team operating in the red zone?
As a new home consultant during the 1980's I was extremely
successful in some of the worst markets and
some of the worst locations. I sold homes when interest rates were double
digit, during recessions, across the street from the city dump, and just short
of times of plague and pestilence. What was I consistently outselling
other salespeople in my office? I still use the same principles I learned
then, today.
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In my twenty plus years in the homebuilding industry, I've seen well-intentioned people fail to make something happen because they won't roll out a good plan. They want a perfect plan. Waiting for the market to recover is pretty much the same thing. You can't win the ball game if you aren't on the field. You're either on offense or defense, but you need to be in the game. |
How does your current playbook read?
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The market stinks so we should all just give up, go home, and wait it out.
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This business is cyclical and we can still make money in the slow times.
If you picked the second statement,
one right out of our playbook, then you believe that opportunity remains. The key is to understand what the opportunity is,
know what you're up against, and develop a playbook filled with both offensive and defensive strategies to
create opportunity and make things
happen.
And you can't just play defense!
If you do, the defense wears out, collapses, and the other team marches up the field to victory. On any given Saturday, football teams go into the locker room down at the half, yet come out and win the game. Football games are won because coaches adjust the game plan during the half.
Have you made it to halftime and are looking to adjust your game?
Is your team looking at everything they're doing and asking themselves:
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What things are we doing well?
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How can we do things better?
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Are we doing things right?
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What things don't we do well?
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Does what we're doing make sense given today's current
conditions? -
Do we have good plays in our playbook?
Here's how to get back in the game!
Bring in a special teams coach!
We can add more than four
decades of builder in-house sales and marketing management
experience to your company's marketing efforts.
We offer something extraordinary:
results generated by a
talented group of people who understand residential
marketing and know both the industry and consumers
inside and out.
Think of us as your personal marketing director. To help you
get
the results you need, our team of experienced professionals has
all of the tools you need to improve your brand, increase model
traffic and sell more homes through cost effective, customized solutions.
Don't have an in-house marketing
team? Our many years of experience developing and
implementing marketing plans more than equips us to act as your in-house
marketing director. We have a cost-effective,
affordable way for you to rely upon us just as you would someone
on your payroll - but without the overhead. Our pricing strategies are ideal for smaller builders, satellite
divisions, and companies temporarily in-between marketing directors and vice presidents.
