Deborah Fisher
President
As
a senior-level marketing executive in the homebuilding industry,
Deborah Fisher has tracked trends, conducted research, and studied what works and what doesn’t in
residential sales and marketing.
A licensed Florida real estate broker, Fisher started her real
estate career in general real estate, but in the mid-1980’s joined one of North Florida’s largest
production homebuilders as an on-site agent, which led her to advance into sales management and ultimately to
specialize in marketing with one of
the nation’s largest homebuilders. Fisher embraced the
marketing role as a means to combine her love of the analytical with her love for the creative, and is
considered by her peers to be a first-rate marketing strategist. Fisher has spent her time honing her
skills through national workshops, courses and seminars, and has been a featured speaker at the
National Association of Home Builders International Builder’s Show. Fisher will be
sharing her insights on the homebuilding industry at the upcoming 2008
Southeast Building Conference and the 2009 National Association of Home Builders
international Builder's Show.
Experienced in high-volume production, semi-custom, custom and
scattered lot homebuilding, Fisher recently formed a hybrid residential sales and marketing company, Fisher & Company, P.A.,
which provides a full range of professional sales and marketing services to builders as well as the general public.
The company has three divisions, a builder division that provides
homebuilders with marketing strategies from concept to
implementation, a second division that provides creative services from print media to web design, and a third division, a real
estate brokerage that provides
à la carte
general real estate services.
On a personal level, Fisher lives in Northeast Florida and is
involved in leadership with several Christian organizations that
provide
community service to others. Fisher is a deacon at
Mandarin Presbyterian Church in Jacksonville, a Stephen Minister, and
the leader of the Women's Ministry. An avid college football fan,
Fisher is a musician and artist, and enjoys cooking for family
and friends, the theater, camping, antique airplanes and cars, and anything to
do with the water.
