Fisher & Company, P.A.

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From à la carte to full service sales and marketing, we tailor our services to your needs.

 

What level of professional help would best suit your needs?  Are you a do-it yourselfer or do you want someone else to be responsible for getting your home sold?

 

 

The Original No Gimmicks Marketing Program. $495.

 

If you want to handle all of the details of the sale of your home on your own, but are willing to co-op with Realtors, take advantage of our basic marketing option.  We'll put one of our highly-visible professional real estate signs on your property, install a lockbox to provide Realtors with access to your home, and enter your home in the Multiple Listing Service.  As an added bonus, your home will appear on some of the most
searched web sites across the internet.

 

You decide in advance how much you are willing to co-op on the sale of your home with other Realtors.

 

Remember, your home will be exposed on the internet and buyers may or may not be working with a Realtor, so they may contact you directly. This option affords you the opportunity to still sell your home without a Realtor and save the commission.

 

Plan Highlights

  • Low cost

  • Listing on the Multiple Listing Service

  • World-wide Internet presence

  • Professional Sign

  • Authorized, approved Realtor Lock Box system

  • You show home

  • You negotiate offers

  • You handle paperwork

  • You arrange for closing

 

 

The No Gimmicks Plus Program. $995

 

As above, but we'll review any and all offers you get on your home, explain the offer, help you formulate a counter offer, and help you insure that any 't's are crossed and 'i's are dotted on the offer to purchase to help insure that you have a valid agreement. We'll even attend the closing with you just in case some last minute things 'pop' up.

 

Plan Highlights

  • Low cost

  • Listed on the Multiple Listing Service

  • World-wide Internet presence

  • Professional Sign

  • Authorized, approved Realtor Lock Box system

  • You show home

  • We review and explain offers on your behalf

  • We help you put your counter offer in writing

  • Attend your closing

 

 

Full Service Marketing

 

We offer deeply discounted sales and marketing fees for full service representation. 

 

Collected at closing, our typical marketing fee is a very competitive 1.5% of the selling price, plus the selling broker fee which is the fee paid to the cooperating real estate broker.  

 

How much you offer to pay a cooperating broker on the sale of your home is up to you.  You can set either a fixed dollar amount or a percentage of the selling price. A recent quick scan through a couple of Jacksonville markets showed that many sellers are willing to co-op at 2.5% to 3%.  The current market has some sellers offering additional
incentives or bonuses to get their home onto appointment schedules.  There is no set price, so let your motivation to sell dictate how much you want to offer. Using the 2.5% to 3% figures as a guideline, your total fee to market and sell your home with us and a cooperating broker is somewhere between 3.5% to 4%.

 

Highlights of full service representation:

  • Market Study of your neighborhood to determine proper low to high market price range for your home

  • Review with you any active, pending, and sold properties in your area, pointing out property highlights

  • Professional home staging to showcase your home's features and amenities

  • Home measured room by room for input into the Multiple Listing Service (MLS)

  • Professional copy writing service describing your home's selling points which will then be input into the MLS and Internet

  • Special "Realtor-Only" comments input into the MLS that advise your showing instructions, special terms or conditions, etc.

  • Multiple photos taken to showcase your home's special features and attributes

  • Prepare professional collaterals that promote your property's highlights

  • Professional sign with Document Box for brochures

  • Sign riders, if applicable, to draw interest to your home, not us

  • A marketing campaign tailored to your property that includes placement of your home on multiple real estate web sites, e-marketing campaigns, internet advertising, direct mail, open houses and broker events, if applicable, and more.

  • Approved Multiple Listing Service lockbox to permit Realtors to show your home while you are out or away

  • Coordinating the showing schedules of your home with area Realtors and their clients on your behalf

  • Peace of Mind and Security: Don't open your door to strangers. Professional Realtors will qualify and typically collect identification from prospective purchasers prior to showing homes.

  • We do all of the paperwork from start to finish

  • Offers to purchase will be in writing, not verbal; verbal contracts are difficult to enforce

  • We'll help you with the negotiating process, explaining any offers, helping you to properly write up any counter offers, present any counter offers, then make sure that any paperwork is properly initialed and signed off on

  • Only Real Estate Board approved legal documents will be used for your protection; the package consists of multiple legal forms, including a purchase and sale agreement between the parties, disclosures and addendums as required by law to properly fulfill any legal requirements and properly spell out the binding terms of the purchase and sale agreement

  • Ensure that additional deposits are collected from the buyer on time

  • Ensure that deadlines in the contract are met and satisfied

  • Meet the numerous inspectors that will require entry to your home prior to closing

  • Coordinate the closing with the closing attorney, mortgage company and others, as needed

  • Review your "HUD-1" closing statement prior to closing, checking for errors, and report the totals to you

  • Attend the closing with you to answer any questions and provide any last minute assistance that may be necessary

Plan details and pricing subject to change without notice or obligation. Please refer to your written agreement with us for your plan details.

 
Fisher & Company, P.A.
        A Licensed Florida Real Estate Corporation
Members of the National Association of Realtors & the National Association of Home Builders
 
 
Telephone                         Postal Address                                                                Electronic Mail
904.545.5204                     P.O. Box 550711 Jacksonville Florida 32255-0711                 General Information: info@FisherCoPA.com
                                                                                                                                             

Send mail to creative@FisherCoPA.com with questions or comments about this web site.  
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Fisher & Company, P.A., Marketing & Creative Strategists: Real Estate Brokerage in Jacksonville, Duval County, Florida